Disrupting the image analytics field through an innovative yet simple application

UI Design | UX Design

In today's fast-paced and ever-changing world, businesses and individuals alike are always looking for innovative ways to optimize their processes and improve their bottom line. And with the explosion of digital media and the proliferation of high-quality cameras in every pocket, images have become one of the most valuable and ubiquitous forms of data out there.

The pharmaceutical industry is one such industry. It requires paying significant attention to even the minutest detail. Any small mistake can lead to a loss of crores. It is a challenging task to develop a single pharmaceutical drug and ensure that the drug formula remains consistent and uniform throughout the manufacturing process.

That's where our cloud-based image analysis application comes in. By leveraging the latest advances in computer vision and machine learning, we've designed a powerful tool that can help businesses and individuals extract meaningful insights and intelligence from their image data faster and more accurately than ever before. Whether you're looking to classify, detect, track, or segment objects in images, our cloud-based application can help you do it easily and efficiently.

Using ImageProVision’s cloud-based application, researchers can leverage patented technology, which enables them to examine drug formulations in great detail and analyze their composition. This technology provides a higher level of scrutiny, making drugs safer for human consumption, and ultimately helping to prevent and treat diseases.

In essence, the development of new drugs is a critical task that requires precision, consistency, and accuracy. The use of innovative technologies, such as ImageProVision, can significantly enhance the drug development process, ensuring that the final products are safe, effective, and able to improve the quality of human life.

Sounds fascinating, right? In the following customer story, you'll hear firsthand from one of our satisfied users about how our image analysis application has transformed their business and helped them achieve their goals. So sit back, relax, and get ready to be inspired!

So, here’s presenting MorphoWiz, a cloud-based application that lets you gain the upper hand in image processing and analysis.


The challenge at hand was to address the issue that Morphowiz, a product intended for the USA and Europe regions, was facing difficulties in being launched due to user experience concerns. In response to this, ImageProVision completely overhauled the application so that it is more accessible and user-friendly, specifically targeting scientific officers and researchers who will be better able to adopt and utilize the product.

The earlier application developed by ImageProVision was tough to navigate for a new user. It required multiple clicks even to perform a simple process. Also, the look and feel of the application were not as per contemporary times.

Additionally, there were many negatives in the application. The User Interface of the cloud-based app was very bland. With the technological advancements happening across the globe, the application (earlier called IPVCloud) had designs that didn’t go as per the latest trends.

Since the primary motto of the cloud-based application is to detect the minutest details inside an image, uploading an image and getting the results was a frustrating experience.

morphowiz morphowiz morphowiz morphowiz morphowiz
morphowiz morphowiz morphowiz morphowiz morphowiz

Our Approach & Solution

Designing a cloud-based application is a tough challenge. There are many minute details that we need to think of. However, with rigorous research, our UI team managed to bring a breakthrough. The new design of the cloud-based application focussed on saving time for the user. We ensured a maximum of 3 clicks were done to perform any action on the application.

The specialty of our team is that we make everything better. The cloud-based application, named as MorphoWiz, got a dash of new and rich colour to give it a better look and feel.

One of the highly requested features in the image analysis industry is the “zoom in and out.” In the new UI, our team separated the zoom-in and zoom-out buttons to give a more expansive display of the processed image.

One of the biggest headaches in the earlier UI was the challenge with image uploads. With the revamped design, image uploads don’t take much time and can be done in just seconds.


Result & Impact

In conclusion, MorphoWiz has truly transformed how ImageProVision approaches image analysis and processing. With its user-friendly interface, seamless integration with existing workflows, and powerful analysis capabilities, ImageProVision has saved time, reduced costs, and made more informed decisions.