Ruttonsha International Rectifier, aka RIR, is a 5-decade-old organization making considerable state-of-the-art innovations in the “Power Electronics” industry. From semiconductors to power rectifiers, RIR is working towards continuously evolving and ensuring a sustainable future.
They are one of the leading international players in the Semiconductor Industry with an in-house facility, i.e. Die Fabrication, Soldering, Encapsulation & Testing, spread over a total built-up area of 40,000 sq. ft. in Gujarat, India.
They are a game-changer in Power Electronics.
Challenge
Ruttonsha International Rectifier is a huge name in the Power Electronics industry. It is a 5-decade-old organization making considerable state-of-the-art innovations in the “Power Electronics” industry.
Despite being a veteran in the semiconductor field, they were not able to tap into newer markets. Also, the brand wanted to reach a wider set of audience and improve its stronghold in the Indian regions.
For that, the brand needed a new, better and improved website that could help them push their reach.
Our Approach & Solution
The earlier design wasn’t appealing. It wasn’t very appealing to the customer. We decided to revamp the existing website to give it a new look and feel.
Our team decided to bring in a new design for the corporate website that is on par with the current trends. The new design was UX-compatible and SEO-friendly, emphasising their innovative products.
Result & Impact
With streamlined efforts from all our departments, our team managed to design and develop an amazing website that changed the company's fortunes.