ADVENT

Building for Global Identity
a Science-Driven Business

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We Aim to create a Sustainable Future

The Story

We first connected with Advent Chembio at a major chemical industry exhibition. What began as a casual conversation quickly turned into a deep alignment of values. Advent was ready to scale—but something was holding them back. Despite having an impressive growth story and strong customer traction, their brand and digital identity didn’t reflect the company’s true potential.

That’s where 12Grids stepped in.

We took on the challenge to understand not just the brand, but the business. We spent time with the founders, studied their product lines, sales process, customer personas, and global ambitions. It became clear: Advent had world-class products, exceptional service, and a sharp growth mindset—but their brand didn’t look global yet.

So we got to work.

Problem Identified

Established in 2013, Advent Chembio has faced many challenges when it comes to branding and content marketing. From an outdated logo to low-effort content pieces, the problems were aplenty.

Lack of a Modern UI-friendly Website design

In today’s digital-first world, your website isn’t just an address — it’s your brand’s first impression. An outdated or unfriendly UI can hurt engagement, trust, and conversions.

Lack of consistent SEO Efforts

SEO is very important to grow any brand. The inconsistency in SEO efforts led to the brand not getting the adequate growth in organic traffic.

Tedious process while buying a product

The brand faced a stiff challenge in letting the users get information and quotes regarding a product. This led to the users bouncing off the website real quick.

Lack of a Modern UI-friendly Website design

In today’s digital-first world, your website isn’t just an address — it’s your brand’s first impression. An outdated or unfriendly UI can hurt engagement, trust, and conversions.

Lack of consistent SEO Efforts

SEO is very important to grow any brand. The inconsistency in SEO efforts led to the brand not getting the adequate growth in organic traffic.

Tedious process while buying a product

The brand faced a stiff challenge in letting the users get information and quotes regarding a product. This led to the users bouncing off the website real quick.

Our Solution

Since its inception in 2013, Advent Chembio has steadily evolved in the scientific and pharmaceutical space. However, as the digital landscape rapidly changed, the brand faced multiple challenges in aligning its online presence with modern expectations. From an outdated visual identity to inconsistent digital strategies and a fragmented user experience, several factors limited the brand's ability to fully engage its audience and scale its marketing efforts. Identifying and addressing these issues was the first step toward building a stronger, more compelling brand narrative.

Getting the SEO Basics clear

A consistent SEO strategy is key to improving online visibility. We optimized meta tags, headers, and keywords, and regularly published relevant, search-friendly content. We also tracked their performance with analytics tools and adjusting strategies accordingly.

Simplifying Product Inquiry Process

Simplifying the product inquiry process will reduce user frustration and improve conversions. Key steps included clearer product pages, quick quote options, downloadable resources, and real-time support.

Redesign the website using modern UI/UX principles

The website was redesigned with a clean, modern UI that prioritizes usability and responsiveness. A mobile-first layout, consistent visual elements, intuitive navigation, and faster load times will enhance user experience. Clear calls to action and improved content structure will help users find what they need quickly, increasing engagement and building trust.

Advents Pricelist

To ensure customer trust at every step, we implemented end-to-end encryption across the entire checkout and payment process. From browsing to final payment, every transaction is protected with industry-standard security protocols—offering users a safe, worry-free shopping experience.

What did we achieve?

A revamped

UX-Driven

High-performing

website

What Our End Customers Said

We've been working with Advent Chembio for over five years, and their commitment to quality and scientific integrity has never wavered.”
-Dr. Meera Kapoor, Head of R&D, BioNova Labs

As a first-time buyer, I was impressed by how seamless the experience was. Advent Chembio made a lasting first impression — and I’ll definitely be back.
-Rajiv Menon, Procurement Specialist, Pharmatech Solutions

Advent Chembio has been instrumental in helping us source specialized chemicals for our European operations. It’s rare to find such reliability and professionalism rolled into one.
-Isabelle Dubois, Operations Manager, EuroSynth Biotech, France

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