Given how passionately the team 12Grids takes every project, it is no surprise to witness the immense growth in OSNDT.
YTD SEO User
OSNDT, aka OnestopNDT, is the premier destination for all your NDT needs. It is a platform to create awareness about the NDT Market (equipment manufacturers, service providers, distributors, plant operators, NDT professionals, etc.) about the new developments in the NDT world.
The website also shares the availability of NDT products & services in the global market and provides them with direct access to interact and explore the possibilities of helping and working together.
The team at One Stop NDT helps organizations by providing support in identifying the technology for a particular application.
OSNDT was plagued with various problems. So, we not only had to provide quick fixes but also ensure these solutions have a positive result in the future.
The website had a very bland theme. The 12Grids team ensured the website's new design appealed to existing customers and the younger generation with an active interest in the NDT field.
OSNDT, as the name suggests, is the premium destination for all NDT professionals. The brand had a difficult time getting new users and retaining existing users on the website. Herein, the 12Grids’ SEO team came into action.
Additionally, the SEO team had a tough time handling the SEO activities for them. As One Stop NDT acts like an e-commerce platform, the existing website has tons of duplicate content that are taken from already published material. Hence, the website got a penalty from Google which made matters worse for the SEO team.
Organic Traffic - 13000 per Month
Our Approach & Solution
You’ve read the challenges. Now comes the important part. The Solutions.
The 12Grids team redesigned the entire theme for the website. The new theme for the website fixed all the technical glitches faced in the earlier design. The new design of the website manages to appeal to the existing audience in a new way and also attract a new audience.
With the new design, we have kept a single goal- to make the website simple and easy to use. The redesigned theme of the website acts like a one-stop search engine for all NDT professionals. From events to webinars to courses to articles and news, any NDT professional who wants anything to learn something valuable and informative; he/she can just visit www.onestopndt.com.
Are you an NDT professional? Are you interested in having a look at the latest jobs available on our platform? Visit OSNDT right now.
Tackling the plagiarised content present on the website was a challenging task. We spent sleepless nights on how to deal with the plagiarized content. The solutions we identified were two- firstly, give appropriate credit to the source material, and secondly, start creating original content that adds value to the life of any NDT professional that comes to our website.
So, we started giving appropriate credit to the original author by giving canonical links for every piece of the content on the website. This way, we didn’t come under the radar of Google’s crawler.
When does Google rank your website higher up the search engine rankings? There are various parameters that help in boosting a website’s rankings. One of them is creating newer links every day. The 12Grids SEO team made sure they were updating the website daily and giving signals to Google to crawl the website on a daily website.
The tireless efforts of the team helped boost the organic traffic by over 400 percent. Woohooo!!!
Additionally, the OSNDT website comprises directories, forums, and events related to the NDT world. Managing such a vast database requires a lot of perseverance, commitment, and teamwork.
The team maintained a comprehensive database that could provide all the required information within a few clicks. Thus, we managed to reach our target and make OSNDT a truly one-stop platform for NDT professionals.
Result & Impact
With the continuous efforts of the 12Grids team, OSNDT has become the most preferred platform for NDT enthusiasts. Today, OSNDT has a reach of over 11000 people on Linkedin. The overall efforts by the development and SEO team has amplify the brand’s reach on Linkedin.
Take a look at how 12Grids managed to bring a change at OSNDT.
Increase in Sessions
Increase in Users
Increase in New Users
Increase in Pageview