God of Sports

We Design experiences,
not Only Screens

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In eCommerce, experience is everything. We engineer that experience.

THE Story

Established in 2021, God of Sports is a premium Indian sports platform dedicated to fulfilling the diverse sporting needs of every Indian.

When Nilay Shah, founder of GOS, set out to democratize access to professional-grade sports gear, he quickly realized the digital experience didn’t match the brand’s promise. Navigation was clunky, information was scattered, and conversions were low.

That’s where 12Grids stepped in.

We didn’t just redesign screens—we reimagined the entire user journey. From product discovery to checkout, everything had to be intuitive, seamless, and trustworthy—whether the user was a 5-year-old beginner or a 95-year-old enthusiast.

Problem Identified

As God of Sports gained traction, their website needed to do more than just showcase products—it had to guide, inform, and convert. However, the existing user experience lacked clarity, trust signals, and ease of use, leading to friction in the buying journey.

Lack of Product Information That Builds Trust

Users couldn’t find detailed specifications, usage guidance, or authentic reviews—leaving them with unanswered questions and hesitations at the buying stage.

Complicated Navigation from Discovery to Checkout

The user journey from homepage to product selection and finally to cart was unintuitive, causing frustration and drop-offs.

Unclear Communication During the Buying Process

CTAs weren’t prominent, shipping/payment details were scattered, and there was no clear reassurance or guidance to complete the purchase confidently.

Lack of Product Information That Builds Trust

Users couldn’t find detailed specifications, usage guidance, or authentic reviews—leaving them with unanswered questions and hesitations at the buying stage.

Complicated Navigation from Discovery to Checkout

The user journey from homepage to product selection and finally to cart was unintuitive, causing frustration and drop-offs.

Unclear Communication During the Buying Process

CTAs weren’t prominent, shipping/payment details were scattered, and there was no clear reassurance or guidance to complete the purchase confidently.

Our Solution

To match the passion and pace of sports enthusiasts, we knew the shopping experience had to be fast, frictionless, and genuinely helpful. We didn’t just redesign screens—we reimagined the entire user journey. From the moment a user lands on the homepage to the final checkout click, every interaction was rethought to remove barriers, build trust, and make decision-making effortless. The result was a seamless blend of functionality and emotion—where users not only browse but feel guided, understood, and confident in what they’re buying.

Custom Checkout Flow with WhatsApp Integration

We integrated Business WhatsApp into the checkout process, opening a direct line between the brand and the customer. From order confirmations to delivery updates and query resolutions, the journey became more conversational and responsive—adding a human touch and building trust in a typically transactional flow.

Guest Checkout with Just a Mobile Number

No long forms. Just one step to get started—making it easy even for first-time buyers.

Simplified Navigation Bar

Shop by sport, brand, or category with ease. We made product discovery intuitive and enjoyable.

“GoS’s Opinion” Segment

We introduced “God’s Opinion” to help users go beyond specs. Each product is rated across performance attributes like grip, durability, and value—paired with short, user-friendly videos to guide every type of buyer. Paired with short videos explaining usability and who it’s ideal for—beginner, intermediate, or pro—this feature made buying decisions faster and more confident, while reinforcing GOS as a trusted, content-first brand.

Secure & Encrypted Transactions

To ensure customer trust at every step, we implemented end-to-end encryption across the entire checkout and payment process. From browsing to final payment, every transaction is protected with industry-standard security protocols—offering users a safe, worry-free shopping experience.

What did we achieve?

Visually appealing design that reflects the brand’s energy and credibility

Seamless user flow from homepage to checkout, optimized for conversions

SEO-friendly architecture to support organic growth

Mobile-first layout for smooth experience across screen sizes

What End Customers Said

“Loved how easy it was to find the perfect racket. The ‘God’s Opinion’ section really helped me choose what’s right for me.”
Ananya R., Mumba

“The checkout was super smooth. Didn’t have to fill endless forms—just my number, and I was done.”
Rohit S., Pune

“It feels like the site understands sportspeople. From clean navigation to helpful videos, it just works.”
Karan M., Bengaluru

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