The passion and determination of the entire 12Grids workforce are commendable. For Laser Technologies, it was a race against time. Delivering such a vast and complicated project within the stipulated time, was a real concern. But the determined team at 12Grids made things happen.
Take a look at how 12Grids changed the fortunes of Laser Technologies.
Challenge
Laser Technologies aka LTPL is not a new brand. It has been in the market for over 10 years now. But they wanted to break into newer territories and market their services to a newer audience.
LTPL wanted to increase its footprint. But with the existing website design, they were not able to attract more eyeballs and retain the visitors that were coming to their website.
SEO plays a big role in any website. The old website design was hardly optimized for SEO. The unintentional ignorance of such an important parameter had large repercussions. Building an effective SEO strategy helps in brand building and boosting the organic traffic of the business website.
Our Approach & Solution
Revamping their existing digital strategy was a tough nut to crack. After hours of brainstorming, we devised a unique brand positioning that suits their vision and culture to the T. The management at LTPL believes in providing the best solutions for every client. Hence, we came up with a unique brand positioning; “Only the best for YOU”.
The revamped avatar of the LTPL website had some stunning micro-interactions that are solely responsible for improving the engagement score of the website. Why don’t you visit the website and choose your favourite micro-interaction?
LTPL has a catalogue of over 75 cutting-edge machines. Adding all these innovative products to the website was a real challenge. But with utmost patience and dedication, our team managed to conquer this challenge. We utilized a CMS that was used to publish all the products.
Results & Impacts
The new website witnessed amazing growth in all the factors related to SEO. Compared to the earlier design, the revamped design sees a lightning-fast page loading speed on both mobile as well as desktop devices.
With a focused and continuous approach, the 12Grids team managed to turn the fortunes of LTPL and attract new eyeballs for their business.