Goldstab Organics

Revisiting digital identity for India's leading Speciality Chemical brand.

UI Development | CMS | Integrations

When it comes to polymers and stabilisers, we bet there’s no one like Goldstab Organics. Goldstab Organics Pvt. Ltd. is an innovation-driven global performance brand that aims to provide superior quality products to its customers.

With technology leadership and a focus on sustainable development, Goldstab has become a beacon of light for guiding the direction of the industry.

Challenge

Goldstab Organics had been in the market for a considerable amount of time. But they were never able to carve a niche for themselves. Creating a positive brand image for Goldstab in the minds of the consumer was a major concern.

Besides, their trustworthiness amongst their target group had taken a beating. Rebuilding was another major challenge faced by the team. It took a lot of genuine effort over a long period of time to overcome this and generate trust in the audience.

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Our Approach & Solution

The earlier website had a very bland look. It wasn’t very appealing to the customer. We decided to revamp the existing website to give it a new feel, yet retain the essence of Goldstab Organics.

Besides revamping the entire website, the team had to improve the SEO metrics too. By bettering the SEO parameters, the brand increased its visibility and also generated leads that can convert into prospective clients.

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Result & Impact

With the collaborative efforts of Huestrom Studio, we did a brand restructuring for UPL. Right from redesigning the entire theme to revisiting the content to appeal to the global audience, we made sure everything is appropriate to the T.

With the relaunch of UPL, business boomed to the next level.