God of Sports
How GOS Gained 674% Raise in WEb Traffic in Just 6 months
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Problems
WHAT were the problems Faced by the client?
Why DId the Problems occur?
SOLUTION
WHAT DID WE DO?
Technical SEO Optimization
Behind every successful SEO campaign lies a stable, fast, and Google-friendly website foundation. For God of Sports, we began by auditing the site’s technical health using tools like Google Search Console, PageSpeed Insights, and Ahrefs.
We fixed issues impacting Core Web Vitals—like slow loading images, unused CSS/JS, and layout shifts—to ensure a fast and responsive experience on both desktop and mobile.
We also added structured navigation, breadcrumb schemas, and XML sitemaps to guide search engines through the site efficiently.
Tools Used:
Niche SEO Positioning
In a highly competitive market dominated by eCommerce giants like Amazon, Flipkart, and Decathlon, trying to rank for broad keywords like “sports shoes” or “buy racket” would be a losing battle for a growing brand like GOS.
Instead, we shifted focus to building authority in well-defined niches within the sports ecosystem. We identified and targeted search terms that reflected specific buyer intent.
Over time, by consistently dominating niche clusters, GOS created keyword ownership in categories where trust and quality matter more than sheer volume.
Tools Used:
Targeted Keyword Mapping
We conducted in-depth keyword research to identify high-intent, low-competition search terms that aligned with GOS’s product offerings—terms like “best badminton rackets under ₹3000” or “affordable cricket kits for beginners.”
These long-tail keywords matched real user search behavior and were less saturated, allowing GOS to rank faster, gain early visibility, and drive qualified traffic without going head-to-head with platforms like Amazon or Decathlon.
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Content-First Approach
We built a content engine grounded in user intent and keyword clusters. From sports gear buying guides and FAQs to player tips and product comparisons, every blog was SEO-optimized to serve user needs while also improving dwell time and internal linking.
This organic content strategy not only brought in top-of-funnel traffic but helped push readers toward conversion.
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Creating SEO-friendly Content
The GOS team started producing SEO-optimized content, including articles, product reviews, and guides, that targeted high-ranking sports-related keywords. Also, they provided daily updates on trending news and events in the sports world, keeping the website fresh and aligned with SEO best practices.
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