God of Sports
Creating an affordable and one-stop destination for all the sports enthusiasts
0K+
E-commerce traffic
0%
overall growth
0M+
Reach through Social Media
0M+
Total impressions
THE Story
Established in 2021, God of Sports is a premium Indian sports platform dedicated to fulfilling the diverse sporting needs of every Indian.
When God of Sports set out to make high-quality sports gear accessible to all, they knew their content had to do more than just sell—it had to inform, inspire, and build trust. That's where 12Grids stepped in. We crafted a content strategy designed to position GOS as not just an eCommerce brand, but a trusted voice in the sports community.
Problems
WHAT were the problems identified
As God of Sports began to grow, the brand quickly realized that product quality alone wasn't enough. To connect with a wider audience, they needed a content strategy that could build trust, educate customers, and drive long-term engagement. However, several gaps in the content experience were holding them back:
- • No brand consistency in content across touchpoints
- • Weak SEO foundation, making it hard to rank on search engines
- • Lack of regular, high-quality content that kept users engaged
- • Poor communication flow in the buying journey
- • Limited product visibility and storytelling across 100+ SKUs
How We Came Triumphed
The Challenges & Solutions
CHALLENGE - GOS Felt Like Just Another Online Store
While God of Sports had a great range of products, the website lacked a voice that guided users. There was no content helping buyers understand what to purchase or why it suited them.
APPROACH #1
We positioned GOS as a go-to guide for sports buyers by creating educational content in the form of short videos featuring the founder himself. These videos explained product use-cases, targeted audiences, and made gear selection easier and more personal.
CHALLENGE - Lack of Product-Level Insights for Buyers
Customers were unsure about what gear was best suited for them. No comparisons, no context, just a catalog of products.
APPROACH #2
We introduced product comparison videos and review content. These included unbiased takes on new product launches, real challenges with specific equipment, and deep-dives that helped customers make informed decisions—just like a coach would.
APPROACH #3
We rewrote core communication with a quirky, informal, and relatable tone, resonating with younger audiences. From product descriptions to banners and social copy, we gave GOS a voice that felt friendly, fun, and passionate—just like its audience.
CHALLENGE - GOS Felt Like Just Another Online Store
While God of Sports had a great range of products, the website lacked a voice that guided users. There was no content helping buyers understand what to purchase or why it suited them.
APPROACH #1
We positioned GOS as a go-to guide for sports buyers by creating educational content in the form of short videos featuring the founder himself. These videos explained product use-cases, targeted audiences, and made gear selection easier and more personal.
CHALLENGE - Lack of Product-Level Insights for Buyers
Customers were unsure about what gear was best suited for them. No comparisons, no context, just a catalog of products.
APPROACH #2
We introduced product comparison videos and review content. These included unbiased takes on new product launches, real challenges with specific equipment, and deep-dives that helped customers make informed decisions—just like a coach would.
CHALLENGE - Tone of Voice Was Too Flat for the Target Audience
The site lacked personality. It didn’t speak the language of young sports enthusiasts—especially Gen Z and Millennials.
APPROACH #3
We rewrote core communication with a quirky, informal, and relatable tone, resonating with younger audiences. From product descriptions to banners and social copy, we gave GOS a voice that felt friendly, fun, and passionate—just like its audience.
Results
How Did Our Efforts Pay Us OFF
Our content marketing initiative transformed God of Sports into more than just an e- commerce brand—it became a trusted voice in the sports community. Consistent, high-quality content drove stronger engagement, improved search visibility, and created a seamless experience across all customer touch points. The result? A loyal audience, higher brand authority, and sustained business growth.
Drag
CLIENT'S OPINION
What The Client Has to Say
The Team exceeded our expectations, providing a fast, secure, and user-friendly platform for ticketing and exhibition updates. The seamless integration of payment gateways and real-time updates enhanced our visitor experience both online and on-site.
