What’s the difference between SEO, SEM, PPC & Google Ads?

On-Page SEO

What’s the difference between SEO, SEM, PPC & Google Ads?

In this article, we’ll provide you with a high-level overview of the differences between the above-stayed terms. As best practices shift or change over time, standard definitions of industry terms advance, and new acronyms are formulated oftentimes. For many people, it's quite easy to get confused or caught up in the technicalities of these specific terms.

So, why Digital Marketing?

Here's a question for you - Have you Googled yourself recently? 

How do you rank on search engines when you search or browse for those ever-important keywords that exemplify your brand? Remember, it does not matter how incredible or unique your brand is, or your products & services are, your business/company will never reach a height of success if no one is aware or mindful of it. And, the huge majority of people begin their search online by utilizing a search engine like Google. 

While several evaluations turn up slightly distinct outcomes on the significance of digital marketing, one thing is obvious - if your company is not listed on page one of SERPs, i.e. search engine ranking pages, there is less than a one percent likelihood that somebody will connect with your brand, get to know about your business, or click on your business's website. At the same time, over 30 percent of clicks will go to websites that are listed on the first page of SERPs. Having that in mind, your digital marketing strategy is an integral part of the success of your business. 

If you are thinking about one single strategy that fits all, then you must know that there is no such one-size-fits-all digital marketing strategy. And your digital marketing strategy team should be prepared to help you figure out what is best for your business and goals & objectives. In this article, let’s break down some of the most generic terms you often hear when someone talks about digital marketing and how they can play a vital role in helping you. Established on your certain goals/objectives and budget, you may wish to incorporate all of them into your across-the-board strategy or pick & choose.

Let's get started! 

Search Engine Optimization (SEO)

SEO, also known as Search Engine Optimization, is an exceptionally complex, intricate, and ever-changing strategy. Just as you believe that you have learned it and figured it all out, algorithms change unexpectedly, and so does your strategy. Yes, it's that complicated. Many companies still believe that loading & inserting their websites with some crucial keywords will do the job—and that completely may have been the case in 1998, at the inception of Google search. But today, assuring top search rankings is now an ongoing multi-faceted, and main part of your all-around marketing strategy integrating (among other stuff):

  • Technical SEO 

    All the technical elements of your website that eventually makes it more noticeable in searches encompass site architecture & speed, sitemaps, and link configuration.

  • Off-Page

    Elements of your website that help in creating its ranking and popularity, comprise link building, reviews, and guest posting. 

  • Content Optimization

    Everything on your page that holds it at the top of search engine result pages involves keywords, content, and usability. 

Suggested,  A Complete Guide On Off-Page SEO

Having a proper digital marketing strategy makes sure that you are repeatedly receiving promising results without tumbling into some widespread mistakes and ambushes, such as a lack of internal links, not having a sitemap, or concentrating on improper keywords or traffic. 

Search Engine Marketing (SEM)