ADVENT
Revolutionizing the digital identity of India’s largest Fine chemical brand
0K+
0%
0M+
THE STORY
Advent is a Mumbai-based chemicals manufacturing company and a leading supplier of Fine & Specialty chemicals, customized products and performance materials. They cater to the growing developmental and manufacturing needs of various sectors in the Chemical & Pharmaceutical industries.
It was year 2020, when Advent felt a need to revamp their digital and SEO strategies. And 12Grids’ work caught their eye. Thus, began a new journey.
Problems
WHAT were the problems identified
Over the years, Advent Chembio encountered several challenges that hindered its ability to build a strong digital presence and connect meaningfully with its audience. The first major issue was an outdated, non-user-friendly website design that failed to reflect the brand’s credibility or engage visitors effectively. This led to low user retention and poor conversion rates.
Secondly, inconsistent SEO efforts resulted in weak online visibility, limiting the brand’s ability to attract organic traffic and grow its digital footprint. Lastly, the process of exploring and buying products was tedious and unintuitive, with users struggling to get timely information or quotes—causing high bounce rates and lost opportunities. These issues collectively underscored the need for a comprehensive branding and digital strategy overhaul.
How We Came Triumphed
The Challenges & Solutions
CHALLENGE - Inconsistent Branding Across all platforms & events
APPROACH #1
CHALLENGE - Weak Brand Positioning Despite Market Leadership
APPROACH #2
CHALLENGE - Unstructured and Scattered Communication Channels
APPROACH #3
CHALLENGE - Inconsistent Branding Across all platforms & events
APPROACH #1
CHALLENGE - Weak Brand Positioning Despite Market Leadership
APPROACH #2
CHALLENGE - Unstructured and Scattered Communication Channels
APPROACH #3
Results
How Did Our Efforts Pay Us OFF
Our focused efforts brought measurable improvements across the board. The revamped, UI-friendly website dramatically improved user experience and engagement, leading to increased time spent on site and a noticeable drop in bounce rates.
With a consistent SEO strategy in place, Advent Chembio saw a significant boost in organic traffic and search rankings, making the brand more discoverable than ever before. Overall, the brand not only elevated its digital presence but also built a stronger, more trustworthy connection with its audience.
