The Ideal Time To Post On Different Social Media Platforms - A Comprehensive Guide

Marketing | 6 mins read

The Ideal Time To Post On Different Social Media Platforms - A Comprehensive Guide

Table of content

1. Introduction

2. Best time to post on LinkedIn

3. Best time to post on Instagram 

4. Best time to post on Facebook

5. Best time to post on Twitter

6. Best time to post on Pinterest 

7. Conclusion 


What is the ideal time to post your content on social media? Any answers? Well, it's a question that a lot of individuals ask! Social media may seem like a good place to post whatever you want, but when it comes to businesses, one needs to take a strategic approach. 

For each & every successful brand on social media, there is a schedule that is backed by data, determining the best day and time to post on social media. Even the most magnificent social media posts will not work in favor of your business if you do not upload them at the correct time. Uploading your content at a time of high traffic helps maximize the odds of grabbing the fragile attention of your audience! 

Fortunately, specific time ranges have displayed the best outcomes for getting huge engagement and can be utilized to identify your ideal times to post on social media! 

Let's get ready to check out the timings of different social media platforms! 

Best Time To Post On LinkedIn 

When we talk about LinkedIn, the first thing that strikes our mind is that it is the largest professional network, and it is quite obvious that if you want good engagement on your posts, you need to publish your content during working hours. 

To give a clear picture, here are a few points that state the

best times to post on LinkedIn: 

  • Monday & Tuesday- Between 10 am to 11 am. 
  • For Wednesdays & Thursdays- 7.30 am to 8.30 am, 12 pm, and 5 pm to 6 pm. 

And about weekends, it is better to avoid publishing your content because professionals might not want to use social media from Friday to Sunday for some personal space or to spend time with their families. 

The worst time to post on LinkedIn is between 10 pm and 6 am. This is so because your target audience will not be able to engage with your post, which leads to less engagement. 

Tip: To maximize engagement, try 7 am to 8 am, 5 pm to 6 pm, or 12 pm to post on LinkedIn. 

Best Time To Post On Instagram 

Well, who doesn't use Instagram? Instagram has an enormous audience that engages users of 18 to 30 years of age the entire week. According to various social media statistics, 6 out of 10 Instagram users login to Instagram at least once daily. And this states that if you post your content at the right times on Instagram, you can increase your likes, shares & followers! 

Like Facebook, there is no best time to upload your content on Instagram. But posting on the below-mentioned timings on Instagram will certainly help you to achieve the finest outcomes! 

Best to post on Instagram: 

  • For all the weekdays, the best time to post is around 6 am to 9 am, 12 pm to 2 pm & 5 pm to 6 pm. 
  • On Saturdays & Sundays, 9 am to 2 pm is perfect. 

If you want to grab the attention of your audience via posting videos on Instagram, then it is suggested to post the entire week from 9 pm to 8 am.

Tip: The best times to post on Instagram to help make your content the topmost are 6 am-9 am, 12 pm-2 pm, and 5 pm-6 pm.

Best Time To Post On Facebook 

Facebook is a massive social media platform that 2.91 billion active users utilize. Its enormous number of users makes it quite simple for any individual to grow their business. 

You can achieve your intended goals by posting the content at the right times on Facebook. Some exceptional hours/timings can assist you in boosting your post straight away. 

But there is nothing like the standard best time to upload on Facebook. However, timings between 1 pm and 4 pm are considered outstanding for those who target more audiences.

Best times to post on Facebook: 

  • 3 pm every Wednesday. 
  • On Thursday & Friday from 1 pm to 4 pm. 
  • On Saturdays & Sundays from 12 pm to 1 pm. 

Certainly, with the ideal times to post, there are also specific worst times that you must avoid posting on Facebook- It is between 8 pm to 8 am for the whole week.

Tip: If you intend to gain a huge number of likes and shares, then the best thing you can do is to post on Facebook at 1 pm, 3 pm, or 4 pm. 

Best Time To Post On Twitter 

Twitter has about 330 million active users all across the globe. Frankly speaking, widely known social media marketers acknowledge that one of the primary advantages of Twitter is to gather information in terms of their target audience, so if they can do it, why not you?

Pay attention to posting your content at the right times and monitor the social media platform wisely; you can have a part in attaining useful impact on your tweets.

Best times to post on Twitter: 

  • Posting Monday to Friday, between 9 am to 3 pm, is recommended. 
  • On Wednesdays, uploading at noon or between 5p pm to 6 pm is perfect.

Regarding weekends, they're the least preferred days to publish, but you can try posting on Sundays between 9 am and 11 am.

Tip: The ideal time to tweet to reach out to more audiences on Twitter is an entire week, between 9 am to 6 pm. 

Best Time To Post On Pinterest 

On the rise, Pinterest is a social media platform with more than 444 million active users worldwide. So, if you want to post on Pinterest, it is quite promising to post at the best times on it so that you can attract as much traffic as possible! 

Let's not proceed without reading the best times to post on Pinterest to achieve higher traffic. 

Here are some of the best times to post on weekdays and weekends on Pinterest.

The best times to post on Pinterest: 

  • Friday's are best to post on Pinterest at 3 pm.
  • However, you can also try out publishing from 2 am - 4 am, 1 pm to 3 pm, or 2 pm - 4 pm. 
  • On Saturdays, the ideal time is 8 pm to 11 pm. 

And you must avoid posting on Pinterest during working hours. Always ensure not to post during working hours, as it will not help you attain more responses or clicks for your pins. 

Tip: To give you an overview, the best time to post on Pinterest is 9 pm, specifically on Saturdays. 

In Conclusion 

Social media marketers can plan their content more effectively when they are loaded with data on critical times to post across different social media platforms. However, as these platforms unwind & evolve with how brands & their consumers are utilizing social media platforms, there are new patterns to innovate interchanges every time. New & different content formats & trends may help you reach a wider audience unexpectedly or even discover brand-new segments and personas you were not concentrating on before! 

Well, whenever you put 100% of your efforts into creating amazing content, there's always a wish that your content targets as many individuals as possible, right? And the good news is that now you can easily win the opportunity! With the help of this article, pick the best time to upload your content on different social media platforms. This way, you can maximize your audience's likelihood of seeing and engaging with your posts!