Ten years of expertise, hidden behind an old website.
ImageProVision processes and analyses images for pharma, medical, life sciences, agriculture and defence. We rebuilt their digital presence to match the depth of what they actually do.
A specialist nobody could find.
ImageProVision focuses on processing and detailed analysis of images, along with the development of image processing applications. Their products cater to a wide range of industries including pharmaceuticals, medical sciences, life sciences, agriculture and defence.
But over a decade in the market hadn't translated into recognition. The website was dated, hard to navigate, and invisible to the search engines their buyers were using — so the expertise stayed hidden.
We rebuilt the whole digital layer: design, UX, development, SEO, content and a CMS the team could run without us.
Three things standing between the work and the market.
Despite over a decade in the market, ImageProVision struggled with brand recognition. To lead in image processing, the site needed to look and behave like a leader's.
Rebuild for discovery, then for depth.
We redesigned the site for a streamlined experience and improved SEO to boost visibility and lead generation — pairing a UI that conveys innovation with a technical build that scales as the product range grows.
Explore the work, discipline by discipline.
A look that signals leadership.
The UI design was crafted to emphasize ImageProVision's leadership in the image analytics and physical testing space, while also conveying a sense of innovation and technological advancement.
Six industries, one path to the right product.
Pharma, medical, life sciences, agriculture, defence — each arrives looking for something different. The redesigned navigation routes every one of them to the right product family in a couple of steps.
Design, development and the content engine.
A rolling montage of the ImageProVision rebuild. Hover to pause, click to zoom.
A decade of expertise, finally visible.
Transformative, in their words.
“Working with the 12Grids team on our website redesign was a transformative experience for our brand. Despite being in the market for over a decade, we struggled with visibility and engagement. The 12Grids team not only gave our website a modern, intuitive design but also enhanced its usability and SEO.”
Doing great work nobody can find?
Design, development, SEO and content — we rebuild the whole digital layer so your expertise finally reads as expertise.