A fifty-year legacy that didn't look its age online.
Ruttonsha International Rectifier has spent five decades innovating in power electronics — from semiconductors to power rectifiers. We rebuilt the digital front door to match.
Semiconductors, rectifiers and a sustainable future.
Ruttonsha International Rectifier, aka RIR, is a five-decade-old organization making considerable state-of-the-art innovations in the “Power Electronics” industry. From semiconductors to power rectifiers, RIR is working towards continuously evolving and ensuring a sustainable future.
As they moved to expand into new markets and strengthen their presence in India, the existing website became the bottleneck — it lacked appeal, structure and any real search visibility.
We revamped it into a modern, UX-friendly and SEO-optimised platform that highlights RIR's innovative products and aligns with how technical buyers actually research.
A leader in the industry, not on the web.
RIR sought to expand into new markets and strengthen its presence in India. That required a modern, improved website to boost their reach and engagement.
Technical precision, visual clarity.
We revamped the site with a modern, UX-friendly and SEO-optimised design that highlights Ruttonsha's innovative products and aligns with current trends — then handed the team a CMS to keep it moving.
Explore the work, discipline by discipline.
Balancing legacy with innovation.
The UI design was developed to showcase RIR's five-decade legacy and cutting-edge innovations in the Power Electronics industry. Given their expertise in semiconductors and power rectifiers, the design needed to balance technical precision with visual clarity.
A catalogue the team can grow themselves.
Semiconductors, rectifiers and assemblies each carry their own specifications. The CMS models them properly — so adding a product line is a content task, not an engineering ticket.
Design, build and the CMS behind it.
A rolling montage of the Ruttonsha rebuild. Hover to pause, click to zoom.
Fifty years, presented like it matters.
In their words.
“Partnering with the team was a transformative experience for us. Our website needed a complete overhaul to align with our evolving position in the Power Electronics and Semiconductor industries. The new site not only reflects our five-decade legacy but also presents our innovations in a fresh, modern way.”
Is your website younger than your reputation?
We rebuild manufacturing and industrial sites so decades of engineering credibility actually land on the first screen.