We design experiences, not only screens.
Nature Trail is BMC's eco-tourism initiative, opening Mumbai's protected green zones to citizens. We designed the public-facing system that balances discovery, governance and user experience.
Reconnecting a city with its natural heritage.
Nature Trail is an eco-tourism initiative by the Municipal Corporation of Greater Mumbai (BMC), created to offer citizens guided access to Mumbai's protected green zones and natural reserves. The initiative aims to promote environmental awareness while ensuring conservation, controlled access, and public safety.
As interest in urban nature experiences grew, BMC needed a digital platform that could do more than share information — it had to manage access, guide citizens, and ensure smooth, rule-based participation across diverse user groups.
That's where 12Grids stepped in. We didn't just design a website — we designed a public-facing digital system that balances discovery, governance, and user experience.
As Nature Trail grew, the digital experience started to hold it back.
Visitors struggled to understand trail options, rules, schedules, and eligibility, leading to confusion before booking.
Simple, intuitive and governance-aligned.
We designed a digital platform that makes public access to nature trails seamless and transparent — clear enough for a first-time citizen, structured enough for the authority managing it.
Explore the work, decision by decision.
Structured trail discovery.
Clear categorization of trails with essential information such as location, difficulty level, guidelines, and availability — helping citizens make informed decisions.
A booking flow that enforces the rules quietly.
Eligibility, capacity and trail guidelines are built into the journey itself — so citizens are guided, not gatekept, and authorities never have to reconcile access by hand.
Discovery, booking and the citizen journey.
A rolling montage of the Nature Trail platform. Hover to pause, click to zoom.
A public platform Mumbai can actually use.
The real review is the visit.
“The website made it very easy to understand the different nature trails and their rules. Booking was clear and hassle-free.”
Building a public platform citizens have to trust?
From access rules to booking flows, we design government digital services that people can use on the first try.