Services · DesignE-commerce UX
E-commerce UX
Conversion-first commerce experiences — discovery, PDP, cart and checkout tuned to revenue.
+conv
Revenue focus
checkout.flow · artboard
Type scale
Aa Aa
Task success
+38%
Trusted by teams across BFSI · Government · Enterprise






















What's inside
3 capabilities, one accountable team.
Funnel design
Frictionless paths from discovery to purchase, measured end to end.
Merchandising
Search, filters and recommendations that surface the right product.
Checkout
High-trust, low-abandon checkout across devices and payment methods.
How an engagement runs
How a design engagement runs
01
Discover
Research, interviews and audits to ground every decision in evidence.
02
Define
Information architecture, flows and the problem worth solving.
03
Design
High-fidelity screens and a system the build team can run with.
04
Deliver
Handoff and frontend build - with us still in the room.
Design in the wild
Recent design work.

BFSI · Web Application Development
SBI Payments merchant experience
Redesigning onboarding for India's largest merchant network.
−41% drop-off at activation

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Curadio show network
A full-stack audio brand and content engine.
10K+ sessions in 4 months