Merchandising

Merchandising is the strategic placement, presentation, and promotion of products to influence buying decisions. At 12Grids, we use merchandising not just as a sales tactic but as a way to build brand perception, tell stories through display, and create impactful customer experiences, both online and offline.

Visual merchandising involves using design elements like layout, color, lighting, and signage to attract attention and drive engagement. At 12Grids, we focus on:

• Creating immersive in-store experiences
• Aligning displays with brand messaging
• Designing layouts that encourage interaction and purchase

Our retail merchandising solutions are tailored to increase product visibility and boost conversion. They include:

• Planogram and shelf design
• Seasonal and campaign-based display planning
• Tone of voice and storytelling guidelines
• Consistent branding across point-of-sale materials

This ensures your brand communicates with clarity and purpose.

Yes, our merchandising expertise spans across physical retail spaces and digital storefronts. Whether it’s a retail outlet, pop-up booth, or e-commerce platform, we ensure the brand message is consistent and engaging at every touchpoint.

Visual merchandising directly impacts how customers perceive your brand and products. A well-designed store layout or product display can evoke emotions, guide customer flow, and even increase average order value. At 12Grids, we integrate creativity and psychology to craft merchandising that drives results.