Content Marketing

Content marketing is the practice of creating and distributing valuable, relevant content to attract and engage a defined audience, ultimately driving profitable customer action. At 12Grids, we use content marketing to build trust, establish thought leadership, and guide prospects through the buyer journey organically.

A robust content marketing strategy developed by 12Grids includes:

• Audience research and content mapping
• SEO-optimized content planning
• Multi-format content creation (blogs, videos, infographics, guides)
• Distribution and performance tracking

This ensures every piece of content has a clear purpose and measurable impact.

B2B content marketing is tailored for longer sales cycles and informed decision-makers. It focuses on:

• Thought leadership
• Case studies and whitepapers
• Industry-specific pain points

At 12Grids, we craft B2B content that positions your brand as a trusted advisor while driving lead generation and engagement.

Digital marketing content supports every stage of the customer journey — from awareness to conversion. Whether it's an SEO blog, landing page copy, emailer, or video script, it strengthens your online presence, educates your audience, and drives targeted actions. At 12Grids, we ensure your content is consistent, impactful, and aligned with broader digital goals.

Yes. We offer end-to-end content marketing services — from strategy and creation to distribution across channels. Our services include:

• Content calendars and publishing schedules
• Social media content management
• Email marketing campaigns
• Analytics and performance optimization