WhatsApp Business API FAQs

The API is built for businesses at scale - automation, CRM integration, multiple agents and chatbots - unlike the free app, which is single-device and manual. It unlocks notifications, support and commerce flows on the channel your customers already use.

Yes, the API runs through a Meta-approved BSP. We handle onboarding, number provisioning, display-name approval and the green-tick verification process end to end.

Yes. We build automation with our Samvad AI platform - multilingual chat and voice that handles support, sales and HR queries, and hands off to a human when it should.

Meta bills per conversation, with rates varying by category (marketing, utility, service) and country. We design flows that respect the pricing model so you reach people without burning budget on unnecessary template sends.

Yes - natively with our own Edge CRM, and via API with most major CRMs, so conversations, contacts and pipeline stay in sync rather than stranded in an inbox.

Outside a 24-hour service window you use pre-approved template messages, which keeps the channel spam-free. We design and submit templates that pass review and still sound human.