11 tools to analyze your websites recommended by experts

Web Design | 7 mins read

11 tools to analyze your websites recommended by experts

When it comes to digital marketing, businesses are typically eager to get started with social media, digital advertising and other online marketing tactics.

But before we can dive into any of that, we often need to take a step back and look at ways to optimize and improve the company’s website. After all, what good is sending traffic to the website if it’s not adequately positioned to drive leads and sales? Hence you should do a detailed analysis of your website. There are various websites and tools that will help you in analyzing your websites.  

Here are 11 tools to analyze your websites:

  1. Google Analytics:

    Google Analytics is a web analysis tool first offered in November 2005. It is the most used website analysis tool for traffic. Google Analytics is used on 55.5% of websites and has a market share of 85.1%. The tool has a mobile version that can be used with smartphones that are iOS or Android-based.

  2. Google Page Speed Insights:

    Google Page Speed Insights, another tool by Google, was introduced in 2010. It is a package of tools designed to help websites meet or stay in compliance with the company’s Web Performance Best Practices. The tool tests the ability of your web pages to meet or exceed the following rules for optimizing your web presence: (a)  avoid redirects of your landing page; (b) enable compression; (c) make improvements to the response time of your server; (d) leverage the caching of the browser; (e) remove data that is unnecessary or redundant (“minify resources”); (f) image optimization; (h) CSS delivery optimization; (i) prioritize visible content; and, (j) remove JavaScript which is render-blocking.

  3. GTMetrix:

    GTMetrix is a website page loading optimizer created to help your website meet Google’s Web Performance Best Practices. The speed test tool was developed by Canadian based GT.net and was designed to provide easy performance analysis for their hosting customer’s websites. It is designed to be intuitive and easy for a beginner (with little or no experience using a website analysis tool) to use and understand the metrics (Google PageSpeed Insights and YSlow) generated by the tool.

  4. SEMRush:

    SEMRush performs a variety of checks on your website, with the desired result of improving and optimizing your web presence. The tests it performs include an audit of your site and check on its health, improved SEO, keyword value research, and an analysis of your backlinks. It is a paid tool that performs a comprehensive set of analysis, makes recommendations, and helps improve your web experience.

  5. Ahref:

    Ahrefs is mainly used to analyze a website's link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that's performed well (in terms of social shares and/or links) on a given topic.

  6. Marketing Grader:

    Marketing Grader is an application founded by HubSpot that goes into incredible detail about your website performance. None of the site data is beyond the range of Marketing Grader, which ventures into the articles and blogs, keywords, links, lead generation, SEO, mobile and tablet performance, and even social media strategy and integration. If you simply insert the page URL with the correct email address, this web-based program will publish reports on page size capability, page requests, page speed, browser caching, compression, security and more.

  7. SEOptimer:

    SEOptimer is a free tool to audit the entire operation by isolating problem areas that require urgent attention, then recommending steps you can take to help with SEO. A simple download through Google Chrome can see the SEOptimer work as an extension during regular web browsing activity. If these issues need to be investigated and presented, the application offers a comprehensive PDF report detailing what it has identified and enacted. 

  8. SEOquake:

    SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export. SEOquake can be used to get a detailed report regarding the URLs, anchor text, and other link types — with the tools Link Examiner feature and identify any SEO-related issues that would be findable by search engines.

  9. Check my links:

    Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work. For instance, if you were to search a term on Wikipedia, Check My Links would be able to tell you how many links that Wikipedia page has in total and how many of those links are broken. This is helpful because you can make corrections to broken links immediately (or hopefully before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.

  10. KWFinder:

    Sometimes you don't need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You'll find keywords that aren't too difficult to rank for but still carry the potential to bring in traffic. What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are. The KWFinder tool is used for finding hidden long-tail keywords, finding competitor keywords and analyzing competition in the SERP to understand what elements readers are looking for on your pages.

  11. Screaming Frog SEO:

    Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data. Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips. Find and fix broken links, check for 404 pages, and analyze your onsite SEO. Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.


We hope these tools will help you get your website at the top position. Drop us your thoughts about which other tools should have made the list.