15 tools to analyze your websites in 2023

Web Design | 7 mins read

15 tools to analyze your websites in 2023


When it comes to digital marketing, businesses are typically eager to start with social media, digital advertising, and other online marketing tactics.
But before diving into any of that, we often need to step back and look at ways to optimize and improve the company’s website. After all, what good is sending traffic to the website if it’s not adequately positioned to drive leads and sales? Hence you should do a detailed analysis of your website. There are various websites and tools that will help you in analyzing your websites. 

Here are 15 awesome tools to analyze your websites:


1. Google Analytics:

Google Analytics is a web analysis tool first offered in November 2005. It is the most used website analysis tool for traffic. Google Analytics is used on 55.5% of websites and has a market share of 85.1%. The tool has a mobile version that can be used with iOS or Android-based smartphones.



2. Google Page Speed Insights:

Google Page Speed Insights, another tool by Google, was introduced in 2010. It is a package of tools designed to help websites meet or stay in compliance with the company’s Web Performance Best Practices. The tool tests the ability of your web pages to meet or exceed the following rules for optimizing your web presence: (a)  avoid redirects of your landing page; (b) enable compression; (c) make improvements to the response time of your server; (d) leverage the caching of the browser; (e) remove data that is unnecessary or redundant (“minify resources”); (f) image optimization; (h) CSS delivery optimization; (i) Prioritize visible content; and, (j) remove JavaScript which is render-blocking.



3. GTMetrix:

GTMetrix is a website page loading optimizer created to help your website meet Google’s Web Performance Best Practices. The speed test tool was developed by Canadian-based GT.net and was designed to provide easy performance analysis for their hosting customer’s websites. It is designed to be intuitive and easy for a beginner (with little or no experience using a website analysis tool) to use and understand the metrics (Google PageSpeed Insights and YSlow) generated by the tool.



4. SEMRush:

SEMRush performs a variety of checks on your website, with the desired result of improving and optimizing your web presence. The tests it performs include an audit of your site and checking on its health, improved SEO, keyword value research, and an analysis of your backlinks. It is a paid tool that performs a comprehensive set of analyses, makes recommendations, and helps improve your web experience.



Also Read: Google My Business: A Complete Guide


5. Ahref:

Ahrefs is mainly used to analyze a website's link profile, keyword rankings, and SEO health. You can also use Ahrefs for keyword research for Google, YouTube, and Amazon. Many people use Ahrefs to find content that's performed well (regarding social shares and/or links) on a given topic.



6. Marketing Grader:

Marketing Grader is an application founded by HubSpot that goes into incredible detail about your website performance. None of the site data is beyond the range of Marketing Grader, which ventures into the articles and blogs, keywords, links, lead generation, SEO, mobile and tablet performance, and even social media strategy and integration. If you insert the URL with the correct email address, this web-based program will publish reports on page size capability, page requests, page speed, browser caching, compression, security, and more.



7. SEOptimer:

SEOptimer is a free tool to audit the entire operation by isolating problem areas that require urgent attention, and then recommending steps you can take to help with SEO. A simple download through Google Chrome can see the SEOptimer work as an extension during regular web browsing activity. If these issues must be investigated and presented, the application offers a comprehensive PDF report detailing what it has identified and enacted.


Also Read: Tools For Web Development


8. SEOquake:

SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export. SEOquake can be used to get a detailed report regarding the URLs, anchor text, and other link types — with the tools Link Examiner feature and identify any SEO-related issues that would be findable by search engines.



9. Check my links:

Check My Links is a Google Chrome extension that you can use to ensure your links on both internal and external web pages work. For instance, if you search for a term on Wikipedia, Check My Links can tell you how many links that Wikipedia page has and how many links are broken. This is helpful because you can make corrections to broken links immediately (or before a page goes live). According to its creators, check My Links is ideal for developers, content editors, and web designers.



10. KWFinder:

Sometimes you don't need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You'll find keywords that are relatively easy to rank for but still carry the potential to bring in traffic. What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are. The KWFinder tool is used to find hidden long-tail keywords, find competitor keywords, and analyze competition in the SERP to understand what elements readers look for on your pages.


Further Reading: Best Tools For Social Media Management


11. Screaming Frog SEO:

Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data. Just enter the URL of your website, and in a few minutes (depending on your site's size and the bot's crawl speed), you’ll have a comprehensive technical SEO audit at your fingertips. Find and fix broken links, check for 404 pages, and analyze your onsite SEO. Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.



12. Microsoft Clarity: 

This is one of the newest tools to analyze user behavior on a particular website. From generating instant heatmaps to session recordings to Google Analytics integration, Microsoft Clarity is a wonderful tool that gives detailed insights that can help improve your overall website. Woah, so many features!!! Installing Microsoft Clarity is very simple. All you have to do is paste a tracking code into the head section of your website. And the best part is that Microsoft Clarity is absolutely free. 



13. Clicky:

Clicky is an app that automatically tracks clicks on all links that point to third-party websites. You can view the number of visitors who are using their websites. It is one of the free web analytics tools that provide alerts when a website goes offline. Clicky offers a widget that helps you to see your website traffic without leaving your site. Additionally, it monitors your website from more than 7 locations worldwide. Also, Clicky offers to view the total number of pages seen by visitors.



14. Hotjar:

Hotjar is very similar to Microsoft Clarity. Hotjar provides heat maps to help you understand user behavior and feedback data on a particular website. Hotjar complements the data and insights you get from traditional product and web analytics tools like Google Analytics or Mixpanel.
With Hotjar, you can understand your web and mobile site users by seeing how they interact with your pages and why they behave the way they do. This allows you to identify opportunities for improvement and growth quickly.



15. Google Search Console:

Google Search Console. It is a virtual friend for all SEO professionals. Google Search Console helps analyze the technical mistakes on a website and fix them.
Amongst its coolest features is the ability to see whether a URL has been crawled and indexed by Google and the search queries your website has been found for.


Additionally, you can submit a sitemap to Google and identify your highest-ranking pages and CTR (click-through rate) metrics.

P.S. It is a free tool and can be installed easily on your website. Want to learn how to set up Google Search Console for your website? Read this blog. 



As a marketeer, these tools indeed make my day easy. And I hope these tools help you, too, and get your website to the top position.
Do you use any other tools that help you analyze a website? Drop your thoughts about which other tools should have made a list.