There is no individual who can refute the significance of marketing videos as an effective way for marketing purposes in today's modern world. Marketing or informational videos enable you to build authority by delivering an extra personal touch to your statement/message.
These videos also help you be straightforward about conveying your message and instantly grab the audience's interest. In simple terms, video content has been proven to outperform several other types of content present on the web.
Utilizing a video as a part of your marketing helps you to gain proper attention & attraction as well, across companies of all sizes, which also includes small businesses & entrepreneurs. According to a recent survey, it was found that videos help businesses in increasing traffic by 51%, brand awareness by 70% and sales by 34%!!!
Isn't it amazing??? Yes!
The ticket to their popularity depends on their comparative ease of engaging with clients and prospects across various platforms. It has been witnessed that small businesses are investing more in videos to entice, convert, and preserve customers with utmost victory.
Therefore, marketing videos have evolved to be the most dominant and effective communication source as they can educate and effectively inform your audience!
It has always been said that a picture can speak a thousand words.! But when we talk about a video, that thousand words can be multiplied into infinity. Yes, you read that right! Video is a strong & powerful way of marketing which effectively engages with your target audience as a part of your business campaigns.
Marketing videos can be used to facilitate, promote and instruct people about the products & services you deal with. The videos assist in boosting engagement on your social media channels, educates your target audience and enable you to reach out to them with a new channel!
In today's time, where every individual has access to faster networks, businesses are utilizing videos to engage with their customers & target audiences. There are a number of businesses, which include your competitors as well, who use videos to capture the attention of their audience.
But what is the value that they add to your business? Well, let's have a look at the benefits listed right below:
They help in getting more engagement and exposure.
Helps your business to stand out among the rest.
Tend to stay noticeable for a longer period of time on social media feeds.
They are an amazing & powerful tool in terms of sales.
Helps in creating awareness and a better understanding of your products & services.
Here are a few tips that help increase your marketing videos' conversion rates!
At first, you will have to put in extra effort in understanding your target audience and their expectations. Even before starting to write the script for your video, it's better to perform some research, such as observing the audience's demography on the basis of their age group, gender, ethnicity, etc.
Plus, you also have to understand the needs & expectations of your target audience and what their ambitions are! Are your audience really into these types of videos? You need to figure this out first. And if your answer to this question is negative, then you might have to reconsider the plan of building a marketing video as it may not be able to produce revenue.
The logo and branding of your business can also speak a thousand words, but you also have to communicate. Yes, it's to the people you have to engage with! Also, the most important thing is to do SEO properly. If you neglect that part, you will likely not grow as quickly as you can.
In simple words, if you are investing a lot of money in advertising & marketing, and still your web pages are not ranking higher, you are definitely losing your business. Videos are the best to rank your web pages higher because Google recognizes that people are more inclined towards watching videos rather than reading lengthy content. Therefore, you must include keywords in the title and description and ensure that those keywords fit your content.
The third step that you must consider is to choose the right thumbnails for your videos. In fact, you can take out some extra time to design an attractive thumbnail. In YouTube, it happens by default that an image is selected for the thumbnail. But we would suggest you to create your own customized image to give it a personal touch.
Now, this is exciting. The length of your video is the most important subject you must consider. This is so because people's attention spans have been declining quickly.
Everyone has restricted time and a lot of content to look at! People's smartphones are always buzzing; their emails are all piled up, and they receive tons of notifications every time. No one has got the time to keep up with everything! Remember that short and brief videos work amazingly. Stick To That!!!
Several businesses have been trapped in the misconception that one video can fulfil all their business needs. That's not true! It's nice to create a series of videos. But not all of them should be the same; they should have different purposes & themes. Accordingly, you must clasp to an immersed plan and a focused subject. It does not mean that you cannot mix up things, but the idea is to keep it light & fun while also making it informational.
Comments signify a lot of things when it comes to social media. It's the only part where you can witness the real engagement. That is the place where conversations brew up, and that's where people tend to share ideas to and fro! It is important for you to dive into the comment section and chit-chat with your community in order to build a strong connection!
Pro tip: Always Include A Call To Action At The End Of The Video! You Need To Ensure There Is Some Button Or Link That Will Take Them Towards The Next Step.
In the end, we hope that the information will help you drive more sales and position your online business for more success!