Nature Trail
We Design experiences,
not Only Screens
Designing a citizen-first digital experience to reconnect Mumbai with its natural heritage.
The Story
Nature Trail is an eco-tourism initiative by the Municipal Corporation of Greater Mumbai (BMC), created to offer citizens guided access to Mumbai’s protected green zones and natural reserves. The initiative aims to promote environmental awareness while ensuring conservation, controlled access, and public safety.
As interest in urban nature experiences grew, BMC needed a digital platform that could do more than share information—it had to manage access, guide citizens, and ensure smooth, rule-based participation across diverse user groups.
That’s where 12Grids stepped in.
We didn’t just design a website—we designed a public-facing digital system that balances discovery, governance, and user experience.
Problems Identified
Our Solution
Structured Trail Discovery
Streamlined Online Booking Flow
Citizen-First UX Design
Scalable Public Infrastructure Design
What did we achieve?
A clear, intuitive digital gateway for Mumbai’s Nature Trail initiative
Improved citizen access with reduced confusion and drop-offs
Streamlined booking and access management for authorities
A scalable public platform aligned with sustainability and smart governance goals
What Our End Customers Said
“The website made it very easy to understand the different nature trails and their rules. Booking was clear and hassle-free.”
Amit P, Jogeshwari, Mumbai
“Earlier we had to rely on word of mouth for timings and permissions. Now everything is clearly explained in one place.”
Neha S., Prabhadevi, Mumbai
“The booking process was simple and mobile-friendly. It feels well thought out for citizens of all age groups.”
Rajesh K., Dombivli
