BMC Swimming Pool

Bringing Public Pools to Citizens' Fingertips

The Story

Mumbai is home to some of the finest public swimming facilities in the country—Olympic-standard pools built by the Brihanmumbai Municipal Corporation (BMC) in Dadar, Chembur, Kandivali, and Dahisar. But here’s the catch: most citizens had no idea they even existed.

Why? Because the old system was outdated—long queues, unclear processes, manual forms, and no transparency. People wanted access, but the process made them give up.

That’s where 12Grids stepped in—again. After transforming the web experience, we were asked to design and develop a citizen-friendly mobile app for both Android and iOS, with one simple goal:

Make booking, managing, and experiencing public swimming as smooth as the swim itself.

Problem Identified

Despite having world-class facilities, BMC swimming pools were underutilized due to a lack of digital infrastructure. Users had no way to check real-time occupancy, manage memberships, or generate guest passes. The system was heavily manual, leading to frustration, paperwork, and long queues—making it difficult for citizens to access what was rightfully theirs.

Lack of Visibility & Transparency

Users had no way to check real-time pool occupancy or track their membership status. This lack of transparency led to uncertainty, unplanned visits, overcrowding, and ultimately, lower citizen engagement with the facilities.

Manual Processes = Frustration

Everything from billing and membership renewals to guest pass generation required physical presence and paperwork. These outdated manual systems led to long queues, confusion, and frequent delays in user onboarding.

No Mobile Accessibility

There was no mobile platform for quick booking or live updates. Users couldn’t access essential services like renewals, occupancy info, or digital passes on the go—creating friction in an otherwise seamless user journey.

Lack of Visibility & Transparency

Manual Processes = Frustration

No Mobile Accessibility

Our Solution

We developed a mobile application that brings simplicity, transparency, and empowerment to Mumbai's swimmers:

Member Dashboard

A clean, intuitive account section where users can view and renew memberships, track billing status, and download digital receipts.

Guest Pass Generator

Members can instantly generate and share guest passes for friends or family—paperless, secure, and verified.

Fully Secure & Paperless

All transactions are encrypted. No forms, no queues—just seamless booking and management, backed by SMS and email confirmations.

Real-Time Pool Occupancy

Live dashboard to check seat availability before heading to the pool—no surprises, no over-crowding.

What did we achieve?

10x increase in registrations within the first month of launch

zero paperwork and manual errors

Real-time pool availability reduced on-ground congestion

System ready to onboard new pools and coaching programs

What Our End Customers Said

“No more lines, no paperwork. I booked my membership in minutes..”
- Rashmi P., Chembur

“Finally, a clean and simple booking experience from a government portal!”
- Nikhil K., Dadar

“I love how I can see availability in real time—it saves me so much hassle.”
- Siddharth M., Dahisar