On-Page SEO | 6 mins read
As we go ahead in this digital era, it is essential for all businesses to build a strong online presence. And the biggest supporter of doing this is a powerful SEO strategy. "Search Engine Optimization" is the process of optimizing a website for the search algorithm of Google, with technical SEO having a massive impact on the crawlability of a website, Click-Through-Rate (CTR), and User Experience. The main objective of SEO is to make the web page rank higher in SERPs for relevant keywords.
Also, you should know this — Google’s algorithm constantly evolves, with so many tweaks & updates coming up hundreds of times in a year. And in a fast-moving industry like SEO, so many things can happen in a certain period of time, which is why you always have to make sure to stay ahead of the curve.
When it comes to Google, it continuously looks for new ways in order to make the search results better. The continuous modifications of Google's algorithm make adapting the strategies for SEO professionals quite challenging.
So, what are the ways to attain a competitive edge in 2023? Do you know what SEO strategies will assist you in dominating SERPs and getting your hands on more revenue?
Well, here are some of the SEO trends that you must consider in 2023!
In order to achieve success in SEO ranking, you must pursue the latest trend in SEO, which is the "EAT" principle. There are certain factors that must be followed while creating the content for a web page, such as authoritative Ness, trustworthiness, and expertise. Giving your content a good backup with links and statistics from reputed websites will give you an advantage over your competitors.
It's obvious that search engines sort information according to the most recent, trending, and relevant content for the users. That is why updating and keeping the content fresh is one of the best things to do. While updating the existing content, you must ensure that the article contains all the latest information and statistics. Also, sometimes you must modify the picture even if the content is appropriate. A link to a backdated report or an old picture might not help build online users' confidence.
Further Reading - https://www.12grids.com/articles/tools-for-website-analysis
The SEO strategy of link building has been there for years and is one of the leading trends in SEO. This SEO trend is crucial as it directs to exploring new web pages or SEO blog posts. This also helps in examining the authenticity of your content. Moreover, it assists in establishing the ranking of your web pages on SERPs, and it has evolved as a critical SEO marketing strategy.
Another important SEO trend that is becoming the most important today is including videos in the content. This strategy has been trending for a long time now. Incorporating video content is the best strategy to move forward in your game. Once the video has been added, it must be optimized properly by utilizing the correct keywords and description.
Images have always been integral to providing quality content to online users. Optimizing images is the latest trend in 2023 and must also encompass auditing as an aspect of the content strategy. Today, advanced webmasters are totally aware of the significance of tagging/labeling images as a best practice in an appropriate manner.
Captions, names of the files & alt-text are necessary in order to make the accessibility and inclusivity of the content better. This kind of picture enhancement will enable you to target keywords and take hold of traffic from the image.
With the advancement of technology, one of the most popular and useful SEO trends is voice search. Plus, voice searches are much more effective with natural, extended, and conversational locutions. That's why the keyword strategy must be modified to keep up with the latest SEO strategies.
Today, the major SEO trend is to ensure that your organization's website performs without any glitches on all mobile devices. Almost all of us utilize our smartphones or tablets for internet searches, and hence, the web design on the mobile site will ultimately specify the rankings. Knowing the usage pattern and according to the SEO trends 2023, the search engine should consider the mobile version of a website as the first and the desktop version as the second.
The ultimate objective of every business must be to improve the user experience. UX is essential for the success of an organization. In accordance with the latest SEO trends, user experience has a significant impact on SEO ranking. Actually, user experience is based on several factors, such as smooth navigation, easy accessibility, usability, accuracy, website security, efficiency, user-friendly URLs, etc., when visiting a website.
Just like the above trends in SEO, semantically associated keywords are attaining the utmost importance. These are the keywords that are theoretically linked to each other. And with the assistance of semantic search, the search engine evaluates the query context and attempts to understand the user's search intent. Furthermore, this helps in delivering better data through logically relevant keywords.
Featured snippets are short parts of the text that emerge at the top of search results in order to answer a query as quickly as possible. These short snippets are featured so that they can provide an immediate answer on the basis of the user's search request. This specific SEO trend is demonstrated as bullet points, numbered lists, or as a sole paragraph. Featured snippets help the relevant data to appear at the time of searches.
In the past few years, SEO has changed a lot. It is not only about building a website and gaining top rank in search results for keywords. Now, Google's algorithm has become extremely sophisticated, and the organizations' usage of SEO strategies has also changed accordingly. If you want your website to rank higher on the search results, it is important for you to understand the present SEO trends and how they can have an impact on your