Design - Strategy
An excellent website can become one of the successful marketing tools that would help you to build trust, attract new people & prospects, ensnare leads and conclusively gain new business.
Customers are eager to learn more about your business, products & services even before they reach out to you, and that's why it is essential to have an up-to-date, well-bred space where all the relevant information has been parked.
Today, we have listed down the 10 best websites of chemical manufacturing companies all across the globe. These 10 websites will inspire you and provide you with an understanding of why having a great website is mandated.
The DOW Chemical Company is an American based multinational chemical enterprise. It is a subsidiary of Dow Inc., and it has its headquarters situated in Midland, Michigan, United States. The Dow Chemical Company is named among the top three largest chemical manufacturers in the entire world. It was founded by Herbert Henry Dow in the year 1897, and it's been 125 years now. Down produces chemicals, plastics and agricultural products, having an existence in more than 160 countries. Down is also a member of the American Chemistry Council.
The website of Dow Chemical Company is quite simple yet elegant. The first thing that anyone would notice is the line which says "Securing a sustainable future", and in order to know-how, they have provided a red colour box which says " learn more". Also, to know more about its applications, products & services and support, three drop-down menus are present in the topmost part of the website. A sign-in/register button is placed on the right side of the website. When scrolling down the page, a search bar( also set beside the support menu) is given to make it a smooth ride. Also, one can explore all the markets and top product technologies by clicking on the option " browse all markets" & "browse all product technologies" highlighted in red colour.
INEOS Group Ltd is a British global chemical enterprise that has its headquarters located in London. INEOS Group Ltd is the fourth largest chemical corporation in the world as of 2021. It was founded by Sir Jim Ratcliffe in 1998. Ineos originated from INspec Ethylene Oxide and Specialities, a forename of the company. "Ineo" is a Latin word that means a new beginning, "Eos" is the Greek goddess of dawn, and "neos" in Greek means something new and innovative.
The website of INEOS firstly gives a quick introduction so that the new visitors are not confused. With the drop-down menus placed at the topmost part of the homepage, it delivers information related to the company, industry & sports, sustainability, news related to business, careers, its investors etc. A search option is also positioned just beside the investors' option. Some more relevant information is highlighted with a navy blue and white background, which is really attractive. A video is incorporated that shares the story of INEOS.
Saudi Basic Industries Corporation, also known as SABIC, is a Saudi state-owned chemical producing company. It was founded 48 years ago, i.e. September 1976. Saudi Aramco owns shares of up to 70% of Saudi Basic Industries Corporation(SABIC). It is an active producer and supplier of chemicals, petrochemicals, fertilizers, metals and industrial polymers. According to Tadawul, SABIC is the second-largest public organization in Saudi Arabia and the Middle East. Fortune Global 500 in 2017 ranked Saudi Basic Industries Corporation fourth in the world among chemical enterprises. By the end of the year 2018, SABIC was the world's 281th-largest company.
The website of SABIC is highly responsive and can be browsed across all devices. The website is crystal clear in delivering all the messages to its audience as there are pull-down menus that consist of all the different categories for a specific section of the website, located at the crown part of the website, and the homepage also describes the company & all the pull-down menus in brief. It's not overloaded with a lot of information, but it's actually how it should be.
Formosa Plastics Corporation is a plastics company that is based in Taiwan, primarily involved in producing PVC, i.e. Polyvinyl Chloride resins and other intermediate products made of plastic. It has completed 68 years of its existence now as Formosa Plastics Corporation was founded in 1954. In 2019, Formosa Plastics was ranked by Chemical & Engineering News as the world's sixth-largest chemical company by sales 2018, with US$36.9 billion. In that exact year, Forbes ranked the organization as No. 758 on its Global 2000 list of the world's most giant public corporations.
There are two websites of Formosa Plastics Corporation, one is specifically designed for the Taiwanese audience, but it does provide an option of viewing the website in the English language. The second one is amazing in design, and all the small elements are carved out winsomely. An impressive logo, pull-down menus, and highlighted parts like "company news", "our products", and " our values" make it even more praiseworthy. The website is successful in building trust and is super responsive so that it can be accessible on all types of devices.
LG Chem Ltd is sometimes also referred to as LG Chemical and is the largest Korean chemical corporation. Its headquarters are based in Seoul, South Korea. In 2017, it was ranked as one of the 10th largest chemical companies in the whole world by sales. At first, it was established as the Lucky Chemical Industrial Corporation that used to produce cosmetics but currently, it is completely a business-to-business company. In South Korea, LG Chem Ltd. has eight factories and also a network of 29 business sites in around 15 different countries.
LG Chem Ltd's website welcomes you with a pop-up that can lead you to make direct order requests & execute numerous technical collaboration activities like a solution, analysis support, Spec-in etc. The website of the company is way too attractive; an animated arrow is placed just beside the word company; by clicking on that, one can navigate through the company's introduction, investor relations, social partnership and many other sections. The website also allows you to choose the suitable language for yourself, and this feature is positioned at the top right corner of the page. Also, a menu bar is present there to browse further.
Linde Plc, is a multinational chemical corporation that was founded 142 years ago, i.e. 21st June 1879, in Germany. Since 2018, Linde Plc has been domiciled in Ireland and has its headquarters in the United Kingdom. By market share & revenue, Linde is the largest industrial gas enterprise. Lindsey Plc serves its customers in various categories, such as chemicals, food, beverage carbonation, healthcare, petroleum refining, manufacturing, steel making, aerospace, fibre-optics, electronics and water-treatment businesses. The fundamental business of the company is to manufacture and distribute atmospheric gases that include oxygen, argon, nitrogen, helium, carbon dioxide, hydrogen etc. By the Fortune Global 500, it is ranked 444th and 178th on the Forbes Global 2000.
The website of Linde Plc is way too simple and easy to navigate. The animation, background and simplicity make it more fascinating. A pristine positioning of all the menus and a decent description of the company & its expertise are pretty competent.
Mitsubishi Chemical Holdings Corporation is a Japanese enterprise established in the month of October 2005 from the merger of Mitsubishi Chemical Corporation and Mitsubishi Pharma Corporation. It is a Tokyo based company and is governed by Jean-Marc Gilson.
The website's homepage is integrated with all the essential information but does not make the website feel like it has been dumped with a lot of data. Everything is seated nicely and is really clean. With a combination of white & blue colours, the website is designed to radiate peace & there's no point in getting confused or perplexed.
Air Liquide is a French multinational enterprise that deals in supplying industrial gases & services to many different industries, such as chemical, electronic and chemical producers. Air Liquide was founded in 1902 by Paul Delorme, and after Linde, Air Liquide is the second largest supplier of industrial gases by revenue, and its business is expanded in different parts of the world, i.e. more than 80 nations. Air Liquide's headquarters is situated in the 7th arrondissement of Paris. It also has prominent stations in Houston, Newark, Japan, Delaware, Frankfurt, Dubai and Shanghai.
Air Liquide's website is also designed using blue and white colours, which makes it even more captivating. The website has been designed to have a minimalist approach toward delivering all the vital information & news. It does help in driving in new visitors. All the details are at your fingertips and really easy to navigate through the website.
DuPont, also known as DuPont de Nemours, Inc., is an American organisation that was formed by the merger of two big enterprises, Dow Chemical and E. I. du Pont de Nemours and Company. The event took place on August 31, 2017. And also, because of the following spin-offs of Dow Inc. and Corteva. Before the spin-offs, it was the world's largest chemical company in terms of sales. DuPont has its headquarters in Wilmington, Delaware, in its home state, where it has been assimilated.
The website is crammed with stunning images that work towards attracting more & more audiences. On the homepage, you would easily be able to find all that you need. It's that simple. To ascertain that the customer doesn't have to face any difficulty in discovering the products, the product finder option is stationed at the top right side of the page.
Aarti Industries is the leading Indian producer of speciality chemicals and pharmaceuticals with a global presence. It was founded in 1984, and its headquarters is situated in Mumbai, Maharashtra. Aarti Industries has more than 20 manufacturing units along with 7100 plus employees. This company has two divisions, pharmaceuticals and chemicals. Aarti Industries manufactures chemicals that are later used in the manufacturing process of agrochemicals, polymers, pharmaceuticals, surfactants, additives, dyes and pigments.
The website of Aarti Industries is responsive as well as super impressive. With all the menus placed right in front of your sight, it doesn't let you face any kind of inconvenience. The first part of the website is designed as a carousel to let its audience explore and gain knowledge about the company.
Every little thing present on your website, like content, images, animation, navigation & other elements, is required to be customised precisely for your industry & audience in order to make it work as a lead generation tool. Undoubtedly, there are some specific common characteristics of all the great websites such as mobile responsive, intuitive navigation, dominant logo, pristine design, easy to use forms, HTTPS encryption, contact us & about page and most importantly, outstanding content!
An actual effective website does get discovered by a lot of people & receives a good amount of attention, excellently engages with the visitors and convinces them to fill up the form & click on the submit option so that they can be contacted eventually.